Happy Wednesday! Buckle up for our weekly rundown of the latest updates in the world of wellness-tech. 🚀

In this week’s newsletter:

• 💦 Earn $SWEAT for Sweating: Fitness meets crypto

• 🎾 Pickleball vs Tennis: Apple's sporty heartbeat study

• 💪 Nike Strength flexes new fitness gear

• 🥒 Health Hack of the Week: Fermented foods for gut health

• 🤝 The biggest emerging partnerships in fitness-tech

📊 Poll of the Week 📊

Last week, we asked what type of virtual environment would motivate you the most for an immersive workout.

The most voted option was:

I'm not interested in VR/MR workouts. Interesting!

For those who did want to try one of the VR environments, the Tropical Beach Sunset choice got the most votes. 🏖️

This week, we're exploring the frontier of tokenized physical activity.

With the recent launch of Sweat Economy in the U.S., users can now earn $SWEAT tokens for their workouts.

We want to know:

Cast your vote and we'll reveal the most popular sentiment in next week's edition!

🧑‍💻 The Wellness-Tech Roundup

Sweat Economy's US Launch: A Crypto-Fitness Collab ⚡

Sweat Economy, known for tokenizing physical activities through its crypto token $SWEAT, has now expanded to the United States after a historic on-chain vote by over 380,000 community members.

By integrating with the Sweatcoin app and the newly introduced Sweat Wallet mobile app, users can now convert their physical activities into $SWEAT tokens, which are tradable on numerous global exchanges.

This not only incentivizes fitness but also introduces many to the crypto realm through a fitness-centric gateway.

The expansion aims to foster a healthier lifestyle while propelling the global movement economy, marking a significant stride in bridging the fitness and crypto world.

Key Takeaway: Sweat Economy's US launch signals a new era – the movement economy – allowing people to monetize and get rewards for physical activity. 🚀

Pickleball Serves Up an Ace in Apple’s Latest Study 🏓

Apple's recent Heart and Movement Study dived into racket sports, comparing pickleball and tennis. With over 250,000 workout sessions analyzed, they found:

1. Pickleball players enjoy longer sessions

2. Tennis players hit higher peak heart rates

Data also showed that both sports brought heart rates to around 70% of their estimated max! ❤️

Playing either of these racket sports also led to lower odds of depression symptoms, highlighting the mental wellness benefits of staying active.

Key Takeaway: Apple's deep dive into pickleball and tennis shows the physical and mental health benefits of racket sports. Time to get your paddle game on! 🎾

Nike Strength: Nike Gets into Strength Training Terrain with New Gear 💪

Nike's venturing beyond its signature swoosh sneakers, diving into the fitness equipment arena with its debut line, Nike Strength.

This fresh collection caters to both elite and casual muscle makers, featuring sleek dumbbells, kettlebells, and barbells, alongside grind bumper plates crafted from Nike Grind recycled rubber.

From LeBron James to Derrick Henry, pro athletes are already flaunting their fitness feats with Nike Strength, marking the brand's beefed-up stance in the wellness domain. 🏋️

Key Takeaway: With strength training claiming the title of top wellness trend for 2024, Nike Strength arrives at the perfect time to showcase their commitment to fitness and community wellness. 🌐

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🌿 Health Hack of the Week: Fermented Foods 🥒

This week, we're diving into a gut-healing health hack – Fermented Foods!

Ever had a bout of antibiotics and started having stomach issues? There’s a reason why.

Antibiotics can bulldoze through our gut microbiome, negatively impacting not just our digestion but overall health.

Research outright suggests that antibiotics significantly affect the gut microbiome, and can negatively impact immune health. 🦠

Fortunately, Professor and microbiome expert Tim Spector says there’s great science to show that eating fermented foods can help heal your gut.

These foods include:

• Yoghurt

• Cheese

• Kefir

• Sauerkraut

• Kombucha

• Kimchi

• Miso

In a recent interview, Tim shared how fermented foods can be a life-saver for our gut health, especially post-antibiotic use.

💡 Watch his brief interview clip to learn more about healing your gut with fermented foods.

📲 The YDY Download

HealthHack is the sister publication of YDY, the "kart style" fitness video game that lets you compete against others using your heart rate as fuel!

We’ve added 7 new races this week across our four different levels.

Shoutout to Jarod Burton for climbing up the leaderboard. 🙌

FitTech Fusion: The Latest In Fitness-Tech Partnerships

The world of fitness-tech continues to evolve, with more companies forming partnerships to bring user experiences to the next level.

These alliances leverage cutting-edge tech to create personalized, data-driven fitness and boost performance.

Here's a look at some of the biggest recent partnerships that are helping fitness-tech evolve!

Peloton Partners with NBA & Lululemon

Peloton, known for its interactive fitness equipment, has teamed up with the NBA and WNBA to integrate basketball-themed fitness classes and enable users to stream games while working out.

This partnership also marks the launch of NBA Fitness on Peloton's platform, providing content from basketball's fitness experts, blending entertainment and exercise seamlessly.

Additionally, Peloton has partnered with Lululemon to focus on connected fitness and apparel.

With Lululemon becoming the primary athletic apparel partner for Peloton, and Peloton being the exclusive digital fitness content provider for Lululemon, this alliance signifies a strategic move to creating an all-encompassing fitness ecosystem.

Gymshark and Google Cloud AI

Gymshark is harnessing Google Cloud's data analytics and AI capabilities to enhance customer experiences and drive its digital growth.

This collaboration aims to improve personalization for the Gymshark community through generative AI use cases, advancing Gymshark's training app, and optimizing operations, marking a significant stride in blending fitness with advanced AI technology.

Dimension 6 Fitness and Nike

The licensing partnership between Dimension 6 Fitness and Nike aims at dominating the strength training equipment space by introducing premium Nike Strength equipment.

The collaboration is poised to offer elite-level fitness equipment, marking Dimension 6 Fitness's significant entrance into the market, backed by Nike's renowned brand.

F45 Training and WHOOP

F45 Training has joined forces with WHOOP to launch a holistic 45-day fitness challenge. This collaboration allows participants to track their fitness lifestyle, including recovery and sleep, correlating it to their performance both in and outside the studio.

WHOOP's wearable technology will provide actionable insights to the F45 community, enhancing the overall fitness experience.

U-M and Samsung

The University of Michigan and Samsung have embarked on a research initiative to explore smartwatch technology for runners.

By estimating oxygen consumption and sweat loss through Samsung's Galaxy Watch series, this partnership aims to provide more reliable and accurate data to help runners optimize their health and physical activity.

Conclusion

These recent partnerships show that we’re still in the early days of the fit-tech industry, but that the innovative spirit driving it is strong!

By bridging tech advancements with fitness goals, these collaborations are setting a new precedent in creating enriched, personalized fitness experiences.

These brand partnerships are paving the way for a future where fitness and technology are intertwined, pushing health into a new era of individualized and data-driven wellness.

💫 Signing off for now! Reconnect with us next Wednesday for more! 🌐